One Wish Dog Foundation

Established in 2025, One Wish is a dog rescue charity based in Oxfordshire. They wanted to make their mark during their inaugural “12 Paws of Santa” campaign and worked with Samantha to create social media posts. The team explored creative direction, always focussing on on what was important for them to convey to their audience. Their followers responded well to posts that were vibrant and bright - and of course featuring the adorable pups!

Samantha worked with the team to create a set of images that showcased the various dogs of One Wish and turned likes into donations. By combining the existing branding with a nostalgia of writing letters to Santa, Samantha created a bold yet inviting brand identity for the content. With the Christmas period being a competitive time for charities seeking donations, the campaign converted online engagement to over £800 of donations.