Happy Souls Club
Happy Souls Club is a children’s wellbeing literature company. Samantha worked with founder, Milly to construct the visual language for the activity books. Working together, the two went through competitor research and inspiration sourcing as part of the creative direction. The booklets included wellbeing tasks, mantras and personalised illustrations.
Samantha creating all branding and collateral materials for Happy Souls Club. Additionally, she crafted the customisable character designs for the online ordering catalogue.

